It was in a whirlwind of fashion, love, and excitement that the first LOOK of the DAY competition, the most beautiful LUXE Paris look in the audience, took place on Saturday. Paris Saint Laurent took the crown in a sumptuous red silk gown, the Amore dress by LUXE Paris, perfectly in keeping with the theme of the event, entitled FASHION as a LOVE POTION.

 

Top models Melinda Bayn and Athena Fireheart also shone, taking second and third place, respectively.

 

"Wow, I can't believe it, I've always dreamed of being a model," exclaimed Paris, who can now count on the support of LUXE Paris to make her dream a reality.

 

"That was fun," added Melinda, highlighting the friendly and uncomplicated atmosphere of this new competition.

 

"I'm going to keep participating to win," declared Athena enthusiastically.

 

The LOOK of the DAY competition will indeed take place at all LUXE Paris fashion shows, culminating in a grand finale in 12 months.

 

Participants simply had to attend the FASHION as a LOVE POTION show in their finest LUXE Paris look and be present in the audience at least 20 minutes before the show, allowing the jury to select the winners before the runway came alive.

 

FASHION as a LOVE POTION

24 Supermodels in Seductive Mode

 

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Then the spotlights shifted from the audience to the runway, where 24 supermodels presented their best LUXE Paris looks to seduce! There was the femme fatale, the diplomat, the libertine, the gentleman of the night, the extrovert... and more. The LUXE Paris models overflowed with imagination and took command of the stage with extraordinary presence, in a captivating choreography by Eyema Straaf-Hooly Lionheart.

 

The second part of the show was just as exciting, featuring the world premiere of LUXE Paris's new Beachwear collection. More than twenty creations dedicated to the joys of the beach and garden parties culminated in a spectacular finale reminiscent of Baywatch!

 

Then came the LOOK of the DAY podium, and the winners were revealed. Paris Saint Laurent, winner of LOOK of the DAY, took home L$5,000 in cash, while runners-up Melinda Bayn and Athena Fireheart each received a LUXE Paris gift card worth L$2,000.

 

In short, the FASHION as a LOVE POTION event, organized by LUXE Paris ambassador Aria Absinthe, was a resounding success, with over 80 attendees leaving with their heads full of beautiful fashion images and the thrill of the experience.